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Don’t think of it as “Crossing the Chasm”. That’s too egocentric.

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Think of it as “Building a Bridge” to meet your customer. As the VP of Marketing for the gaming device start-up Sifteo, I’m helping to transition the company from a product centric point of view (that is most typical of high tech start-ups) to a customer centric one. By thinking from our target customer’s point [...]

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